Indeed, the real estate industry is experiencing a notable shift towards digital marketing strategies, such as social media promotion, search engine optimization, and online advertising. In locales like Samui, this evolution is fueling an intense competition among agents and developers to produce compelling online content that captures and retains audience interest. Moreover, the emergence of
technological advancements like blockchain in property transactions, along with virtual reality property tours, is utterly revolutionizing how buyers and sellers engage with the market.